This video guides you through Experiment 2 - outbound email. Watch it, then complete the task and remember to record your results in your Reporting.
- Spend some time thinking about the person/ role you are emailing - your persona. Ensure the message is super concise and relevant to that person.
- The content of the email should be economical with words & the subject line should be tested... A/B style.
- It may be tempting but brevity in the first email is so important.
- If you get the above right, everything else should be a lot easier.