This video guides you through Experiment 2 - outbound email. Watch it, then complete the task and remember to record your results in your Reporting.


  • Spend some time thinking about the person/ role you are emailing - your persona. Ensure the message is super concise and relevant to that person.
  • The content of the email should be economical with words & the subject line should be tested... A/B style.
  • It may be tempting but brevity in the first email is so important.
  • If you get the above right, everything else should be a lot easier.


  • Lemlist
  • Mixmax
  • etc


  • Lemlist community

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