What: an experiment to explore if we can get our existing users and customers to refer new users and customers.
Important note: only works if you have a good product. People will not risk their reputation sharing a product they don't like, whatever the incentive.
- Email your existing (happy customers)
- Ask them to refer someone
- Reach out manually to each referral
- Track new sign ups
- Reward referrers with a small gift
- Track the effectiveness of the scheme
- Look to automate
There are lots of SAAS [software as a service tools] that are available to to build refer-a-friend functionality. Here are some choices.