First 100 Users: 8-week hands-on course by Oliver Meakings

Get your startup's first 100 users ๐Ÿ”ฅ

An 8-week expert-led action-over-theory marketing course with one objective only: your startup's first 100 users. 

From marketing fundamentals and experimentation, to scaling channels that work. This is the course you need to achieve your next milestone. Or your money back.
๐Ÿ‘‰ Buy for ยฃ499

How it works ๐Ÿ”ฅ

1-hour consultancy

4 15-minute personal and hands-on sessions with me to work through specific challenges and tasks.

25-part video course

A 25-part video course covering marketing fundamentals, marketing experimentation and scaling your best performing marketing channel.

8 weekly accountability calls

Stay on track. A weekly call hosted by me, with 9 other startup founders. Discuss course progress, review critical challenges, and support each other.

Community Support

Lifetime access to our exclusive members-only First 100 Users Slack community to seek peer support and feedback.

100 users and growing ๐Ÿš€

Olly helped me deliver my first 100 users with actionable and specific advice. His no-BS energy helped me focus and finally get the job done.
James M, Founder, Striqo
The course was so intense!
It helped identify my business blind spots. It was hard work but my business is growing quicker than ever before.
Nadav Keyson, Founder, Riverside FM
One of the few marketers out there who really knows his stuff.
Harry Dry, founder, Marketing Examples

You thought building your app or product would be enough. You were wrong.

Now you realise that if you want paying users for your startup or side project, you'll need to start marketing. But where do you start? 

Expert marketers are too expensive. And books are packed with confusing theory. You need the right actions and specialist support, not inspo-porn irrelevant to your business stage and budgets.

You need the First 100 Course.

First 100 Users: 8-week hands-on course

An 8-week expert supported high-intensity course for founders. Focus on one thing: your first 100 users. And nothing else. 100% money back guarantee.

Hi ๐Ÿ‘‹

I'm Olly, a freelance digital marketer.

My resources have helped over 10,000 founders drive new user acquisition and increase landing page conversion, turning more visitors into customers.

I'd love to help you get your first 100 users on my next course.

Questions? Email me ๐Ÿ’Œ

Is the First 100 Users Course for you? ๐Ÿ˜ฑ

  • Action over theory: marketing experimentation from Lesson 1.
  • 20-part video course supported with 8 weekly 1-hour accountability and advice calls with 9 similar stage startups.
  • Plus get 4 15-min one-one-one consultancy sessions.
  • Access to a private Slack community of serious founders at a similar stage.
  • 100% satisfaction or your money back.
  • Most importantly: reach a major milestone: Get your startup's first 100 users.
๐Ÿ‘‰ Buy for ยฃ499

Course Content

๐Ÿ Introduction to the course
๐Ÿฆ Introduction
๐Ÿ”ฅ How the course works
๐Ÿ’ก Our marketing approach
๐Ÿคช Course Rules
๐ŸŽ‰ The launch party
๐Ÿ™‹๐Ÿพโ€โ™‚๏ธ Setup
๐Ÿ‘‰ Create a Notion account
โ™ป๏ธ Copy the Course Templates into your Notion account
๐Ÿ”ฅ Join our exclusive Slack community
๐ŸŽ™ Reflect on your business stage
๐Ÿ‘€ Cohort Summary
๐Ÿ‘‰ Reflection
โญ๏ธ Week 1: Lesson 1: Marketing fundamentals
๐Ÿ‘€ Introduction
๐Ÿ’ธ Who: Buyer Persona
๐Ÿ” Where: Ecosystem Mapping
๐Ÿ“น How: Marketing Process Board
4 mins
โœ๐Ÿพ Reporting
โญ๏ธ Reflection
๐Ÿฆ Week 1: Lesson 2: Your first 2 experiments
๐Ÿ™Œ Introduction
๐Ÿ›‘ A reminder about experiments
๐Ÿฆ Paid: ยฃ25 ads on Twitter
16 mins
๐Ÿ’Œ Outbound: Email or call 10 people
6 mins
๐Ÿ“น Lesson 1 & 2 Video
(1h 15m 13s)
Lesson 3: Experiments backlog
๐Ÿ’ก Introducing... the 19 marketing channels
๐Ÿง  Experiments brainstorm
๐Ÿ“น Lesson 3 Video
(1h 19m 44s)
Lesson 4: ๐Ÿ… 19 sources of acquisition
๐ŸŒŸ Communities
๐Ÿ“š Content Marketing
๐Ÿ’Œ Email Marketing
๐Ÿ“ฃ Speaking Engagements
๐Ÿค Business Development
๐Ÿ’ธ Outbound email
๐ŸŽŸ Events on and offline
๐Ÿ’ฌ Viral Marketing (Referral)
13 mins
๐Ÿ‘ฉโ€๐Ÿ’ป Marketing as Engineering
Lesson 5: More marketing channels
๐Ÿ“บ Offline Ads
๐Ÿ‘ฉโ€๐Ÿ’ป Search Engine Marketing
๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆโ€๐Ÿ‘ฆ Community Building
๐ŸŽซ Display Ads
๐Ÿ’ฌ Publicity
๐Ÿ“ Targeting Blogs
โšก๏ธ Unconventional PR
Lesson 6: ๐Ÿ“ˆ Scaling acquisition
โ™ป๏ธ Iterate on best performers (and remove the worst)
๐Ÿ” Identify channels to scale
Lesson 7: โ˜ ๏ธ Conversion
๐Ÿ›ฌ Landing Page
๐Ÿงพ Sales cycle
๐Ÿ’ฐ Sign up flow
Week 7: Landing pages, funnels and Facebook Ads
(1h 01m 13s)
Lesson 8: ๐ŸŽ‡ Course close
๐Ÿ‘ Thank you
โŒš๏ธ Reflection
๐ŸŽ‰ Closing party
Bonus materials: ๐ŸŒˆ Resources
๐Ÿ’ฏ marketing experiments
๐Ÿ“– Book: Traction
๐ŸŽฏ Conversion tips
Case Study: conversion
๐Ÿช“ Tools list
Add more resources throughout : curate
๐Ÿ“ž Book me for a call
Real-world channels (post COVID)
(1h 05m 32s)
(1h 16m 53s)

First 100 Users: 8-week hands-on course

An 8-week expert supported high-intensity course for founders. Focus on one thing: your first 100 users. And nothing else.
๐Ÿ‘‰ Buy for ยฃ499.99